The New Era of Copywriting for Professional Entertainers

"AN ESCORT COPYWRITER UNDERSTANDS THAT THE HUMAN CONNECTION LIES AT THE HEART OF HER PROFESSION. HIGH QUALITY SENSUAL WEBSITE CONTENT ARTICULATES A SENSE O IDENTITY, DESIRE AND APPROACHABILITY." EMG

A successful hostess has mastered a skill set that combines a deep understanding of entertainment, psychology, different cultures and social behaviors. As such, she has honed a skill set enabling her to cater to clients that can afford the luxury of her company. A professional content writer crafts a story that gracefully and seductively paints her character as an attainable experience just an email away. An intimate saga revealed throughout the pages of her website suggests the total experience of an irresistible, must-have darling in the minds of would-be clients.

WE CREATE A BETTER CONTENT EXPERIENCE

The approach of sensual website content should mirror individual style and personality. The method of writing is warm, sensual, thoughtful, inviting, refined yet simplistic and easy to read. Each and every piece of content is fresh, colorful, descriptive and resounds with that ‘special something’ beheld by each and every lady.

WE RECOGNIZE THE IMPORTANCE OF OPTIMIZED CONTENT

When a professional model requests her content to be optimized for search engines, the copy will seamlessly incorporate appropriate keywords and phrases. Even as new keywords and phrases replace old ones, her website will earn higher rankings in the search engines. As the unpredictable landscape of the entertainment industry continues to change, content that is refreshed or rewritten periodically (say every six months to a year) should be part of any business strategy.

WE USE VARIOUS CONTENT MEDIUMS THAT ARE MOST BENEFICIAL TO ENTERTAINERS OR MODELING AGENCIES

Behold the almighty introduction and biography pages. Undoubtedly, these are the most popular content pages sought after by independent models. Gifts and services pages are equally important and should be well written in a manner that is attractive and inviting. However, consider that just over the horizon, a new trend of including any direct reference to financial exchange will vanish. Many hostesses expand their content to include Philosophy, About Us or About You pages. When a tour guide gains more clients as a result of her website content, she returns to her copywriter for additional services.

ADVERTISING CONTENT IS HIGHLY NECESSARY

Another most commonly requested form of sensual copywriting is ad copy. Model advertising content essentially compresses an entire persona into approximately 400-500 words. Given the average reader attention span of less than one minute, the first line of an ad piece should contain a juicy hook that impacts the reader in an intriguing way. The content should be concentrated with sentences that intrigue a potential client and cause that person to click on the model’s website link to learn more about her and ultimately request a date.

BLOGGING FOR PROFESSIONAL MODELS AND HOSTESSES IS A CRUCIAL FORM OF ORGANIC MARKETING

Blogging is a powerful organic marketing tool for models who want to build authority. Consistent blogging opens a window of virtual voyeurism that gives readers a sneak preview into her world. Over time, models who blog regularly will build a following of dedicated readers. The client conversion rate is relative to how well a hostess writes, how much personality goes into her articles and how effectively she markets her blog. While incorporating SEO content is hugely beneficial, the need to stuff blog articles with excessive keywords and phrases no longer exists. Original, intelligent and engaging blog articles that culminate over time build expertise. This is what the search engines love and can rank a model’s website to the first page making it discoverable by more clients. Commissioning a professional entertainment blogger is a fantastic way to increase a client base.

NEWSLETTERS AND EMAIL CORRESPONDENCE CAN MAKE OR BREAK INCOMING CLIENTS AND REGULARS

Newsletters and email correspondence are best created with discretion and in a manner that does not trigger a required legal age rating. Tasteful correspondence is always the best approach.


Importance of Email Etiquette for Professional Models

For those of us whose email inboxes serve as lifelines to business, the effectiveness of our communication is vital

The tonality in which we respond to or interact with a potential client can have significant influence on how the message is interpreted. Are we having a good day? Bad hair day? Regardless of how muted email communication may seem it is anything but hushed. The tone of your email voice sets the pace for how your intentions will be received.

Because 85% of my communication is via email, I need to make sure that my messages accurately reflect what I want to convey matched by a mood that will be received in a positive light. I understand that this method of communication is shared with my clients who in turn interact with their clients. A professional model expects her patrons to abide by a high standard of respect if she is going to consider spending time with them. She even goes to the extent of posting an etiquette page on her website complemented by clear instructions on her contact page how a gentleman should conduct himself when reaching out to her (which…a true gentleman does not need). If his message does not convey a kind, courteous and insightful note, chances are good that she will (at a minimum) form a biased opinion. Why should her own personal standards for email etiquette be any different?

Does your email message resound with annoyance, detachment or complacency?

Ghostwriting is an intimate business relationship between client and writer. If I do not connect with a client then I cannot write her content. Isn’t there a similar parallel to a hostess determining if a gentleman is a safe and good fit for her company? Email messaging gets you started on the right foot!

Be conscientious about positive email dialogue

Make your reader feel special! In fact, make their day. Why not? Two of my longtime clients, with very different personalities, share the warmest, kindest email etiquette. They are an absolute joy to hear from and always make sure that their ‘email mood’ is positive and jovial (at times, I am able to detect if one of them is maybe having a bad day but their emails are still very gracious). One lady always uses emoticons to underscore her thoughts which I find to be a charming trait. Whenever an email pops in my inbox from either of these ladies, I feel quite happy to hear from them. Now, I am quite sure that if I have these positive experiences with these ladies’ emails then so do their clients. As it turns out, both are quite busy with regular clients whom they can count on more than two hands. Case in point.

Your email autoresponder offers a glimpse into your soul

First, let’s understand what an email auto responder suggests. It tells a client that you are not at your computer right now; busy, sleeping or too lazy to turn it off. More importantly, it delivers a pronounced message about how much you care. Yes, that’s right. We all want to feel cared about.

Q: For starters, what is written in the subject line? Is it rambling on so that the reader cannot determine the nature of the subject at a glance?

A: Think of those tiny screens on mobile devices, tablets and laptops. Your subject line should be short, sweet and to the point. Be sure to test it on your cellular to ensure that this tiny user experience packs a powerful impression.

Q: How personable is the message in the body of the email? Are you speaking to one person or to an audience?

A: The adult market has become so competitive that the bar is constantly rising. Every one of my clients wants to obtain a more refined clientele. When addressing your reader, make him feel like he is the only one in the world to whom you are speaking. Make him feel special! Addressing your ‘clients’ or ‘gentlemen friends’ is not delivering that exceptional experience.

Q: Is the content loaded up with a wall of verbal diarrhea?

A: Your website serves as the portal for all details. Who wants to read a speech in an auto responder? Keep information at a minimum, emphasizing important details such as tour dates, links to your contact/screening page and definitely a link to your blog.

Q: How does your signature appear?

A: Close the message with an attractive signature that leaves your reader anticipating your reply. Of equal importance is your mantra. Do you have one? You should.

Q: Did you run a spell check? Typos and grammatical errors are dreadful.

A: Nails down a chalkboard is what think of every time I receive from one of my clients an email with typos or grammatical errors. All of my clients are very upscale and invest a lot of time and money into their websites, content, pictures and marketing. To receive an auto responder with errors only tarnishes a persona. What a shame!

Q: Do you remember to turn off your auto responder when you don’t need it?

A: I don’t know about you but I receive about 75+ emails per day. Chances are excellent that if your clients are executives, they’re also receiving a lot of emails. On occasion, I will converse with a lady who has forgotten to turn off her auto responder. So then I get double emails half of which I can delete. This is rather bothersome, don’t you think?

Email etiquette is that priceless gem of marketing that can make you shine!

Shower your readers with enthusiasm, wit and reverence. Make them feel good! So that when your email pops into their inbox, they are excited to open it and read what you have to say rather than wondering what is the mood of the moment. Craft your email with passion, knowing that you just might make someone’s day with your thoughtful, well constructed message.

For more information about sensual copywriting, custom website design and consulting (including SESTA), be in touch!

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