How to Increase Your Business in the Covid-19 Era

WHY YOU SHOULD CARE

Escorts took a devastating blow when FOSTA-SESTA turned the sex worker industry upside down. In a knee jerk reaction, mass amounts of websites shut down. Companions scrambled to replace the .com domain suffixes of their websites with the overseas .ch suffix, attempting to avoid U.S. law enforcement. They scrubbed their web content of industry-related buzz words and deleted scores of suggestive photos from their galleries. Many adult entertainers went out of business, including notable advertising forums that served as lifelines to their patrons. Survivors were left scratching their heads, wondering how to stay afloat amid a barren landscape of advertising options. They realized that organic marketing was their only option. Many kicked themselves for not having laid the groundwork for what was now their only salvation in business – organic marketing. Survival of the fittest prevailed as the adult industry was no longer viewed by newbie escorts as a turnkey solution to make a ‘quick buck’ (not that it ever was).

Now, Covid-19 seems to have camped on the heels of FOSTA-SESTA to deliver yet another cruel blow to the livelihoods of ladies and gentlemen across all adult genres. As Forbes Magazine suggested, sex workers are weathering the perfect storm of devastating threats that have all but bankrupted the industry.

Even with the security of regular clients, escorts have taken huge losses this year, forced to survive on financial reserves or take civilian jobs – if they could find employment. Devastation has hit hardest those who have neither sown the seeds of marketing nor stashed away funds to safeguard themselves during these barren times. Now, we are experiencing a resurgence of the Corona Virus which could continue until a vaccine is released. How does one protect their health while reassuring clients that it is okay to connect without risking contagion?

INSTILL TRUST IN YOUR WEBSITE VIEWERS

While companionship will never die, it relies upon escorts updating the methods in which new business is generated. Staying ahead of the times with progressive marketing tactics is the way the fittest will survive.

COVID-19 WEBSITE POPUP

When a viewer enters your website, they do so with the hope of connecting on some level. However, in this age of uncertainty, he or she may be entering a dark hole of risk. What can be done to re-assure your viewer that their health is safe with you? Consider adding a popup to your escort website design that ensures your virus-free health status. By the way, if you need a new website, go here.

DON'T UNDER ESTIMATE THE VALUE OF A HEALTH CERTIFICATE

New Covid-19 testing stations are popping up every day. CVS Pharmacy, health clinics and hospitals all offer virus testing and most are free. If you have tested negative for Covid-19, state this in your website popup. What’s more, your contact form might even require test results from your clients. This is a win-win solution and one that will be much appreciated by your new clients.

RAMP UP YOUR SUITOR GUIDELINES

One of the purposes of a contact form is identifying if your admirer meets your guidelines. The CDC (Center for Disease Control) states that folks with underlying medical conditions can be at higher risk of contracting Covid-19. Consider adding these fields to your contact form:

  • What is your age?
  • Do you have any health conditions?
  • Have you displayed any of the following symptoms in the last 14 days (fever, coughing, flu, sore throat)?
  • Have you been tested for Covid-19? If yes, what were the results, my darling?

Some ladies may shy away from including such questions on their contact forms. On the other hand, admirers may appreciate this socially responsible approach.

WRITE RESPONSIBLE CONTENT

Now, more than ever, clients want to feel confident about your stellar hygiene. What better way to instill this confidence than with content that addresses the current social climate? Naturally, social distancing does not apply on a date. So how can you ensure your new admirer that he/she is safe in your presence? Content will always be king (or queen, as it were). Need a content makeover? Go here.

ACCOUNTABLE ESCORT WEB CONTENT COUNTS

  • Feature that you offer hand sanitizers upon your date’s arrival.
  • Consider displaying clips of your private space (incall) that is disinfected on a regular basis.
  • Offer packaged, disposable toiletries for a client’s use in the bathroom.
  • State notification of your recent whereabouts (have you avoided crowed spaces such as churches, bars, large gatherings?).

While your content cannot and should not attempt to guarantee that you are Covid-19-free, offering these risk-conscious solutions can instill peace of mind resonating with trust and responsibility.

GET BLOGGING!

Though business might be down on your booking schedule, you can be sure that potential clients continue to peruse the internet for visual satisfaction. Blogging is your communication portal in a world that is increasingly cautious about their health and reluctant to jeopardize their well-being.

Escort blogging can do so many wonderful things for you and your business. For starters, regular blogging about smart topics will label you as an authority in the eyes of search engines and clients. There will always be looky-loos with no genuine intention of forming any sort of connection with you. But there are always those who look for signs of trust and safety before reaching out. This is the type of client targeted by blogging.

In the world of digital marketing, regular blogging can put your website ‘on the map’ of search results. When a viewer is searching for a provider with your characteristics, websites with relevant content rank higher. Even though that potential suitor may not have any intention of reading an escort blog, he/she may be led to your site simply because it displayed on page one of the search engine. If for no other reason, active blogging should be your go-to tool for digital marketing!

If you’re not a blogging person, or haven’t a clue what to write when you put pen to paper, go here to view our blogging packages.

BLOG ABOUT SOCIAL AWARENESS

In these perilous times, no one wants to contract a virus resulting from the whim of a date. Clients are much more careful these days about who they contact. You can be sure that the escort who blogs about social awareness will be far more appealing than the one who does not. Blogging demonstrates her interest in staying informed. It also implies a sense of responsibility which her potential clients will appreciate.

BLOG ABOUT DIET AND FITNESS

As a companion, When was the last time you had a CBC from your health care provider? That’s a ‘complete blood count’ and part of a physical examination. The stronger your health, the more likely you are to resist contracting the virus or a mild case if you are exposed. And if the results of your CBC are favorable, boast away!

Is your diet health conscious? Are you vegetarian or vegan? Do you maintain an organic diet? Are you physically fit with a normal BMI (body mass index)? Any of these lifestyle choices might be found encouraging by the potential suitor exercising precautions before making his way to your contact form.

OFFER ZOOM DATES

If a person’s safest intimacy partner is himself or herself, then Zoom is your answer. Put your powerful intimacy skills to work by offering a GFE Zoom Date on your consideration page. Make sure that you look amazing and that your background is appealing. Caution: be careful not to anger the Zoom gods as they are cracking down on sex parties. This is not what you want to offer.

SOCIAL MEDIA REMAINS YOUR PORTAL TO NEW CONNECTIONS

Armed with your newly updated website design, responsible content and informed blog, you have the armor necessary to showcase yourself all over social media. Every post should include a back link to your website, citing the subject about which you are posting. For example: you may link back to a blog article that you wrote with a post that mentions a new detox smoothie you discovered and its immune boosting properties. Or perhaps you participate in a virtual power yoga class and have blogged about it. Did you snap a selfie for the article? Include the selfie in your social media post (making sure that you look your best in yoga gear!) and link back to the article. You should certainly post about the new GFE Zoom Date that you’re offering with a linkback to your consideration page. Note: always hashtag your physical characteristics (i.e., #BlondeEscort #LasVegas).

Not every potential suitor is going to click on your blog link or even view your post for that matter. But remember that social media comes with powerful search engine optimization. Regular posting could rank you at the top of the Google page, even above your website! This is a very effective tool when potential admirers are surfing the web for escorts that match your physical description.

MAKE IT HAPPEN!

During these dubious times, it is imperative to find time in your daily schedule to market yourself. “I don’t have the time’ or “I don’t know how to market myself’ are not excuses. As an escort, marketing is a requirement! For those who are unsure how to go about manifesting any marketing tactics or simply need advice, we offer consulting packages as pathways to your success.

We welcome questions! Go here to send us a note and set up a time for a free 10-minute chat.

Want to send us more? Check out our CWP (content writing process). It’s a great tool to organize your thoughts about branding your persona!


Importance of Email Etiquette for Professional Models

For those of us whose email inboxes serve as lifelines to business, the effectiveness of our communication is vital

The tonality in which we respond to or interact with a potential client can have significant influence on how the message is interpreted. Are we having a good day? Bad hair day? Regardless of how muted email communication may seem it is anything but hushed. The tone of your email voice sets the pace for how your intentions will be received.

Because 85% of my communication is via email, I need to make sure that my messages accurately reflect what I want to convey matched by a mood that will be received in a positive light. I understand that this method of communication is shared with my clients who in turn interact with their clients. A professional model expects her patrons to abide by a high standard of respect if she is going to consider spending time with them. She even goes to the extent of posting an etiquette page on her website complemented by clear instructions on her contact page how a gentleman should conduct himself when reaching out to her (which…a true gentleman does not need). If his message does not convey a kind, courteous and insightful note, chances are good that she will (at a minimum) form a biased opinion. Why should her own personal standards for email etiquette be any different?

Does your email message resound with annoyance, detachment or complacency?

Ghostwriting is an intimate business relationship between client and writer. If I do not connect with a client then I cannot write her content. Isn’t there a similar parallel to a hostess determining if a gentleman is a safe and good fit for her company? Email messaging gets you started on the right foot!

Be conscientious about positive email dialogue

Make your reader feel special! In fact, make their day. Why not? Two of my longtime clients, with very different personalities, share the warmest, kindest email etiquette. They are an absolute joy to hear from and always make sure that their ‘email mood’ is positive and jovial (at times, I am able to detect if one of them is maybe having a bad day but their emails are still very gracious). One lady always uses emoticons to underscore her thoughts which I find to be a charming trait. Whenever an email pops in my inbox from either of these ladies, I feel quite happy to hear from them. Now, I am quite sure that if I have these positive experiences with these ladies’ emails then so do their clients. As it turns out, both are quite busy with regular clients whom they can count on more than two hands. Case in point.

Your email autoresponder offers a glimpse into your soul

First, let’s understand what an email auto responder suggests. It tells a client that you are not at your computer right now; busy, sleeping or too lazy to turn it off. More importantly, it delivers a pronounced message about how much you care. Yes, that’s right. We all want to feel cared about.

Q: For starters, what is written in the subject line? Is it rambling on so that the reader cannot determine the nature of the subject at a glance?

A: Think of those tiny screens on mobile devices, tablets and laptops. Your subject line should be short, sweet and to the point. Be sure to test it on your cellular to ensure that this tiny user experience packs a powerful impression.

Q: How personable is the message in the body of the email? Are you speaking to one person or to an audience?

A: The adult market has become so competitive that the bar is constantly rising. Every one of my clients wants to obtain a more refined clientele. When addressing your reader, make him feel like he is the only one in the world to whom you are speaking. Make him feel special! Addressing your ‘clients’ or ‘gentlemen friends’ is not delivering that exceptional experience.

Q: Is the content loaded up with a wall of verbal diarrhea?

A: Your website serves as the portal for all details. Who wants to read a speech in an auto responder? Keep information at a minimum, emphasizing important details such as tour dates, links to your contact/screening page and definitely a link to your blog.

Q: How does your signature appear?

A: Close the message with an attractive signature that leaves your reader anticipating your reply. Of equal importance is your mantra. Do you have one? You should.

Q: Did you run a spell check? Typos and grammatical errors are dreadful.

A: Nails down a chalkboard is what think of every time I receive from one of my clients an email with typos or grammatical errors. All of my clients are very upscale and invest a lot of time and money into their websites, content, pictures and marketing. To receive an auto responder with errors only tarnishes a persona. What a shame!

Q: Do you remember to turn off your auto responder when you don’t need it?

A: I don’t know about you but I receive about 75+ emails per day. Chances are excellent that if your clients are executives, they’re also receiving a lot of emails. On occasion, I will converse with a lady who has forgotten to turn off her auto responder. So then I get double emails half of which I can delete. This is rather bothersome, don’t you think?

Email etiquette is that priceless gem of marketing that can make you shine!

Shower your readers with enthusiasm, wit and reverence. Make them feel good! So that when your email pops into their inbox, they are excited to open it and read what you have to say rather than wondering what is the mood of the moment. Craft your email with passion, knowing that you just might make someone’s day with your thoughtful, well constructed message.

For more information about sensual copywriting, custom website design and consulting (including SESTA), be in touch!

EMAIL US

Protection for Entertainers Against SESTA and FOSTA

IF YOU ARE A PROFESSIONAL MODEL THAT RELIES ON YOUR BUSINESS AS A SOLE SOURCE OF INCOME, ONE OF THE WORST THINGS THAT CAN HAPPEN IS IF YOUR WEBSITE SHUTS DOWN

The SESTA/FOSTA bills have jarred the United States exotic entertainment industry but Elegant Copywriting, Consulting and Design D.C. is taking action. As with all businesses in any economy, if we don’t stay on top of the curve the consequences could prove to be costly. But…don’t get scared; get prepared! Below is our plan of action, keeping in mind that this post will remain under revision as the entertainment industry reactions take shape.

EMG WEBSITE SERVERS HAVE MOVED TO OFFSHORE HOSTING IN AMSTERDAM

We have successfully moved our servers to offshore hosting either in the EU. Many factors must be considered with selecting an ISP. This decision is one that was under consideration for quite some time and one that we did not take lightly. The only caveat about offshore hosting is that privacy protection is not available the way we know it in the USA. For companions who haven’t done this already, establishing an LLC as a consultant is the best way to protect not only your identity and location but your business in general.

EMG NOW USES PROTON MAIL

We highly recommend signing up with ProtonMail, (free or paid), end-to-end encrypted email service based out of Switzerland (and protected by Swiss privacy laws); or Safe Office email (starting at $20 per month) to ensure that your emails are encrypted.

NO MORE .COM, .NET, .BIZ OR .ORG

Now this is a move that is going to take a tad bit of time. While we feel confident that all of these shifts are taking place early, we need to think about not only site migrations but also ‘parking’ the .com URLs at the new (to be determined) URLs for a period of time so as not to lose business (example: if your website is now www.Jane.com, we’ll purchase a new domain — www.Jane.ch and have www.Jane.com forwarded to www.Jane.ch for a period of time). Prior to the SESTA/FOSTA bills going in to effect at the beginning of 2019, clients will have a chance to establish their new .ch domains. We recommend that all companions do the same and will offer paid support to do so.

TIME TO MODIFY YOUR WEBSITE CONTENT

Even with offshore hosting, new domain suffixes and encrypted emails, we need to envision how website platforms such as WordPress may now assess your content, assuming they could change their terms and conditions. No more favored buzzwords or acronyms. This new standard implies a lot of creative writing and descriptive content – a new sort of branding. If you don’t want to risk your site ‘falling off the map’ overnight, it is best to armor yourself with content that will not be red flagged.

ESCORT BLOGGING AND SOCIAL MEDIA ARE THE MOST RELIABLE WAYS TO SHOWCASE YOUR BUSINESS

As many of our clients will attest, I have been preaching about the importance of intimate playmate blogging and social media for years. Organic marketing at its best, blogging and social media could ultimately become about the only two avenues left for advertising your business, outside of moving your exposure to non-U.S. entities. The Erotic Review has closed its doors to U.S. providers. Is Eros next? Or, what if they ban you? I know so many exotic entertainers who have been banned from these platforms and are left struggling with business from the impact.

YOUR SITE SHOULD BE BUILT ON THE WORDPRESS PLATFORM

By far, WordPress is the best, most versatile platform upon which to build your website. Understanding that we highly recommend every professional model modify her content in light of SESTA/FOSTA, hosting on WordPress should not be a problem. We advise every sensual playmate who has any kind of ‘buzzwords’ in her content to remove them, even if it means re-writing her content altogether.

EMG IS LOOKING OUT FOR YOU!

Here at EMG, we are not afraid to make changes and discover the silver lining in radical change. The world is constantly evolving and the welfare of our clients is very important to us. If you have questions or need a helping hand on how to safeguard your business in light of these uncertain times, EMAIL for a complimentary consultation about website design, copywriting or consulting. We are here to help!


Safeguarding Your Business in the Eyes of SESTA and FOSTA

WITH SO MUCH UNCERTAINTY SURROUNDING SESTA AND FOSTA, IT'S ALMOST LIKE THE PROVERBIAL CARPET IS BEING PULLED OUT FROM BENEATH THE PROFESSIONAL ENTERTAINMENT INDUSTRY.

Time to change your state of mind! Many of the advocates that support FOSTA are opposed to sex work in general. While these bills may limit human trafficking and child pornography (which is a good thing), the implications overshadowing free speech for professional models and hostesses are daunting. What are the first steps that you as a tour guide can take to safeguard your business and future?

SILENCE YOUR CONTENT

If your website text is too suggestive or implies the offering of illegal acts, rewrite it or replace it altogether. I have read a lot of model website content that makes me cringe by its crass nature. Creatively structure your content in a way that speaks in metaphors. Do not use lewd language. Rather, use suggestive words that imply ideas so as to keep you safe, at least until the aftermath of FOSTA takes shape.

CURB YOUR IMAGERY

I have always been an opponent of raunchy photos that leave nothing to the imagination. In light of SESTA and FOSTA, avoiding this type of branding is more critical than ever. Such images degrade the branding of the model behind the pictures and could incriminate. Keep it tasteful, ladies. Show skin in a classy way that will inspire your viewers without giving it all away in a few photos. Think Agent Provocateur, Kiki di Montparnasse.

REPLACE YOUR KEYWORDS

This is a big one and doing so means that your content could totally unravel. We will begin to see a new industry standard. Gone are the days of keywords and phrases as we know them. Now more than ever, it is important that your content expresses the services that you offer in more obscure ways that subtly paint a picture without the use of blatant wording. But not to worry! Expect a new era of key words and phrases that I will be putting together in a later post.

CHANGE YOUR DOMAIN SUFFICE FROM .COM TO .CH

Top level domain extensions such as .com, .net are the most common among professional model websites. These domain extensions are regulated by the United States and ICANN. If SESTA and FOSTA turn out to be disastrous for the exotic entertainment industry, changing your domain suffix to a country code top level domain such as .ch from Switzerland is a safe bet.

THE 2257 DISCLOSURE IS MORE IMPORTANT THAN EVER

Does your website have a legal disclosure? If not, now is the time to add one. If you already have one, check the language. It should be clear and strong. Make it beefy.

SHOULD YOU PASSWORD PROTECT YOUR BLOG?

Think about adding a members only section to your website where you can express a bit more freedom in how much skin you show and the maturity of your language. Unless your words are benign, it is probably a good idea to password protect your blog. In doing so, you will collect a database of subscribers to which you can advertise through a drip email marketing campaign (more on this topic in a future post).

ENCRYPT YOUR BUSINESS EMAIL ACCOUNT

If your email account is not encrypted, you should run, not walk to an email client that protects your privacy and anonymity. Consider using ProtonMail or SafeOffice. Remember not to select .com for your new email account, not even your backup email account.

SWITTER IS THE NEW TWITTER

In this social forum called SWITTER, speak your mind and flaunt your assets as much as you like. Mastodon is the software that Switter uses. Switter is a distributed and federated social network, with microblogging features similar to Twitter but administered as a decentralized federation of independently operated servers running free software. What does all that gibberish mean? No censorship! Founded in 2016, we wish to thank Eugen Rochko, the originating developer, for blessing us all with a forum that is all about free speech. Toot away, ladies! Oh, and don’t forget to post your SWITTER LISTING. Then, DELETE all of those saucy Tweets that you’ve posted over the years, just to be on the safe side.

SHADOWBANNED ON TWITTER?

Shadowbanning is the act of banning a user or their content from an online community (like Twitter) so that the user does not realize that they have been banned. In the case of Twitter, if you have been shadowbanned, you might be tweeting but your tweets are not seen. Just one more reason to join Switter (catch me there! @Meeshee).

RETHINK WHERE TO STORE YOUR DIGITAL INFORMATION

As in your contacts, photos, content and anything else that could be incriminating to your business. Discontinue using Google drive and iCloud. At any given time, they can delete your account and all its information or worse, disclose your personal details upon request of the U.S. government. Revert to the old fashioned method: backing up all of the information on your computer to an external hard drive plugged into your computer. You own it and no one has access to it except your cat or dog. Even though they claim privacy, online data storage (cloud storage) services can access your data at any time.

FINALLY, AVOID USING SERVICES THAT REQUIRE LOCATION INFORMATION AND ENSURE THAT YOUR WEBSITE IS HOSTED OFFSHORE

As talked about in our previous articles, ECD has moved our servers to offshore hosting in Amsterdam. Many more factors about what professional entertainers can do to arm their businesses moving forward will be discussed in upcoming articles. Brace yourself for exciting times, ladies and gents!


What the New Sex Trafficking Bills Mean to Exotic Entertainers

Controversial sex trafficking bill

The House of Representatives recently passed S. 1693, The SESTA bill, Stop Enabling Sex Traffickers Act of 2017. It’s a big deal and poses a threat to the livelihood of all professional models who reside and do business in the United States.

Is sex trafficking the same thing as paid, consensual companionship?

Hardly. So where is the crossover and how will these bills affect individual escorts?

 

It’s about platforms, not individuals

SESTA/FOSTA laws place legal responsibility for sex work interactions on platform holders (think Craig’s List, Reddit, The Erotic Review, Eros) rather than individual users. FOSTA subjects websites to criminal and civil liability when users unlawfully misuse online personal ads. For years these platforms have been immune to legal responsibility for what their users do either within the platforms or as a result of using the platforms. Rather than assume the legal risk, some platforms are shutting down functionality entirely.

These bills pose a chilling effect filled with uncertainty

Wikipedia defines sex trafficking with the purpose of sexual exploitation and sexual slavery. Sexual exploitation is based upon the interaction between a trafficker selling a victim to customers wherein the victim performs sexual services. Sex trafficking crimes include child sex tourism, domestic minor sex trafficking or commercial sexual exploitation of children, and prostitution.

Nothing in this definition of sex trafficking talks about consensual companionship. But is there an overlap between the two that will adversely impact the adult companionship industry? What will affect the professional entertainment industry is how adult-related forums choose to react to these laws. As in the case with Craig’s List, it became a question of ‘better safe than sorry’ as it could become for other forums. And that my friends, is where our concern comes into play.

The fate of Squarespace and Wix

Squarespace has relaxed their terms and conditions with regard to allowing adult-oriented websites. A few years ago, their TOS prohibited adult content but I never heard of them taking any action by taking down models' websites. However, Squarespace servers are located in the United States - not where any sensual entertainer website longs to be after the passing of SESTA. I submitted a query to the folks at Squarespace asking about their position in this matter. Never heard back.

Wix’s headquarters are located in Tel Aviv, Israel with servers worldwide. While their terms and conditions are not quite as relaxed as those of Square Space, there is some language that could allow for termination of any escort website, if they see fit. At least, that's my interpretation.

WordPress development is my favorite

This development platform allows mature content but within certain parameters that if violated could qualify a site to be shut down. If your site was recently shut down, it could be that the site violated these guidelines and probably could have been avoided. If your website or blog contain explicit content or imagery, be sure the site is marked as ‘mature’ and it will be excluded from public areas within the environment. Now more than ever, it’s best to stay away from images and language that could be construed as nasty, dirty or raunchy.

The United States has jurisdiction over your domain

Headquartered in Los Angeles, California, ICANN (The Internet Corporation for Assigned Names and Numbers) oversees namespaces and manages internet protocol - in a nutshell. The United States has jurisdiction over these domains: .com, .biz, .org, .net. As long as your website URL ends with any of the aforementioned, it could be at risk under the SESTA/FOSTA laws. There is a lot more on this topic but I’m going to keep it simple.

In light of SESTA/FOSTA we might start to see more reaction in the upcoming months

Who’s to say that at any given time forums, U.S. located internet service providers, website builders or development platforms won’t change their terms and conditions and ban escorts and companions from their use?

What Elegant Copywriting, Consulting and Design, DC is doing to protect client websites

In the world of adult entertainment, the landscape is ever-changing. We must all keep up with the times and stay ahead of the curve if we are to survive. Go to THIS ARTICLE to learn about our proactive changes in light of SESTA/FOSTA that will safeguard your entertainment business and keep you afloat!

Need to chat? EMAIL ME to schedule a consultation.