The New Era of Copywriting for Professional Entertainers

An outstanding copywriter understands that the human connection lies at the heart of her profession. High quality website consent articulates a sense of identity, desire, and approachability.

At EMG, we create a better content experience. We recognize the importance of opitmized content, as well. When a professional model requests her content to be optimized for search engines, the copy will strategically incorporate relevant keywords and key phrases. Even as new keywords and phrases replace old ones, her website will earn higher rankings in the search engines. As the unpredictable landscape of the modeling industry is always changing, content that is refreshed and rewritten periodically (every six months to a year) should be part of any business strategy.

EMG used various content mediums that are most beneficial to entertainers and modeling agencies

Behold the almighty introduction and biography pages. Undoubtedly, these are the most popular content pages sought after by independent models. Gifts and services pages are equally important and should be well written in a manner that is attractive and inviting. However, consider that just over the horizon, a new trend of including any direct reference to financial exchange will vanish. Many models expand their content to include Philosophy, About Us or About You pages. When a tour guide gains more clients as a result of her website content, she returns to her copywriter for additional services.

Advertising content is highly necessary

Another most commonly requested form of copywriting is ad copy. Model advertising content essentially compresses an entire persona into approximately 400-500 words. Given the average reader attention span of less than one minute, the first line of ad copy should contain a hook that impacts the reader in an intriguing way. The content should be concentrated with sentences that intrigue a potential client and cause that person to click on the model’s website link to learn more about her.

Blogging is a crucial form of organic marketing

As with every business, blogging is a powerful organic marketing tool for models who want to be found by clients. Consistent blogging opens a window of virtual voyeurism that gives readers a sneak preview into her world. Over time, models who blog regularly will build a following of dedicated readers. The client conversion rate is relative to how well a hostess writes, how much personality goes into her articles and how effectively she markets her blog. While incorporating SEO content is hugely beneficial, the need to stuff blog articles with excessive keywords and key phrases is not necessary. Original, intelligent and engaging blog articles that culminate over time build expertise. This is what the search engines love and can rank a model’s website to the first page making it discoverable by more clients. Commissioning a professional entertainment blogger is a fantastic way to increase a client base.

Newsletters and email correspondence can make or break incoming clients and regulars

Newsletters and email correspondence are best created with discretion and care. Tasteful correspondence is always the best approach.