Protection for Entertainers Against SESTA and FOSTA

IF YOU ARE A PROFESSIONAL MODEL THAT RELIES ON YOUR BUSINESS AS A SOLE SOURCE OF INCOME, ONE OF THE WORST THINGS THAT CAN HAPPEN IS IF YOUR WEBSITE SHUTS DOWN

The SESTA/FOSTA bills have jarred the United States exotic entertainment industry but Elegant Copywriting, Consulting and Design D.C. is taking action. As with all businesses in any economy, if we don’t stay on top of the curve the consequences could prove to be costly. But…don’t get scared; get prepared! Below is our plan of action, keeping in mind that this post will remain under revision as the entertainment industry reactions take shape.

EMG WEBSITE SERVERS HAVE MOVED TO OFFSHORE HOSTING IN AMSTERDAM

We have successfully moved our servers to offshore hosting either in the EU. Many factors must be considered with selecting an ISP. This decision is one that was under consideration for quite some time and one that we did not take lightly. The only caveat about offshore hosting is that privacy protection is not available the way we know it in the USA. For companions who haven’t done this already, establishing an LLC as a consultant is the best way to protect not only your identity and location but your business in general.

EMG NOW USES PROTON MAIL

We highly recommend signing up with ProtonMail, (free or paid), end-to-end encrypted email service based out of Switzerland (and protected by Swiss privacy laws); or Safe Office email (starting at $20 per month) to ensure that your emails are encrypted.

NO MORE .COM, .NET, .BIZ OR .ORG

Now this is a move that is going to take a tad bit of time. While we feel confident that all of these shifts are taking place early, we need to think about not only site migrations but also ‘parking’ the .com URLs at the new (to be determined) URLs for a period of time so as not to lose business (example: if your website is now www.Jane.com, we’ll purchase a new domain — www.Jane.ch and have www.Jane.com forwarded to www.Jane.ch for a period of time). Prior to the SESTA/FOSTA bills going in to effect at the beginning of 2019, clients will have a chance to establish their new .ch domains. We recommend that all companions do the same and will offer paid support to do so.

TIME TO MODIFY YOUR WEBSITE CONTENT

Even with offshore hosting, new domain suffixes and encrypted emails, we need to envision how website platforms such as WordPress may now assess your content, assuming they could change their terms and conditions. No more favored buzzwords or acronyms. This new standard implies a lot of creative writing and descriptive content – a new sort of branding. If you don’t want to risk your site ‘falling off the map’ overnight, it is best to armor yourself with content that will not be red flagged.

ESCORT BLOGGING AND SOCIAL MEDIA ARE THE MOST RELIABLE WAYS TO SHOWCASE YOUR BUSINESS

As many of our clients will attest, I have been preaching about the importance of intimate playmate blogging and social media for years. Organic marketing at its best, blogging and social media could ultimately become about the only two avenues left for advertising your business, outside of moving your exposure to non-U.S. entities. The Erotic Review has closed its doors to U.S. providers. Is Eros next? Or, what if they ban you? I know so many exotic entertainers who have been banned from these platforms and are left struggling with business from the impact.

YOUR SITE SHOULD BE BUILT ON THE WORDPRESS PLATFORM

By far, WordPress is the best, most versatile platform upon which to build your website. Understanding that we highly recommend every professional model modify her content in light of SESTA/FOSTA, hosting on WordPress should not be a problem. We advise every sensual playmate who has any kind of ‘buzzwords’ in her content to remove them, even if it means re-writing her content altogether.

EMG IS LOOKING OUT FOR YOU!

Here at EMG, we are not afraid to make changes and discover the silver lining in radical change. The world is constantly evolving and the welfare of our clients is very important to us. If you have questions or need a helping hand on how to safeguard your business in light of these uncertain times, EMAIL for a complimentary consultation about website design, copywriting or consulting. We are here to help!


Safeguarding Your Business in the Eyes of SESTA and FOSTA

WITH SO MUCH UNCERTAINTY SURROUNDING SESTA AND FOSTA, IT'S ALMOST LIKE THE PROVERBIAL CARPET IS BEING PULLED OUT FROM BENEATH THE PROFESSIONAL ENTERTAINMENT INDUSTRY.

Time to change your state of mind! Many of the advocates that support FOSTA are opposed to sex work in general. While these bills may limit human trafficking and child pornography (which is a good thing), the implications overshadowing free speech for professional models and hostesses are daunting. What are the first steps that you as a tour guide can take to safeguard your business and future?

SILENCE YOUR CONTENT

If your website text is too suggestive or implies the offering of illegal acts, rewrite it or replace it altogether. I have read a lot of model website content that makes me cringe by its crass nature. Creatively structure your content in a way that speaks in metaphors. Do not use lewd language. Rather, use suggestive words that imply ideas so as to keep you safe, at least until the aftermath of FOSTA takes shape.

CURB YOUR IMAGERY

I have always been an opponent of raunchy photos that leave nothing to the imagination. In light of SESTA and FOSTA, avoiding this type of branding is more critical than ever. Such images degrade the branding of the model behind the pictures and could incriminate. Keep it tasteful, ladies. Show skin in a classy way that will inspire your viewers without giving it all away in a few photos. Think Agent Provocateur, Kiki di Montparnasse.

REPLACE YOUR KEYWORDS

This is a big one and doing so means that your content could totally unravel. We will begin to see a new industry standard. Gone are the days of keywords and phrases as we know them. Now more than ever, it is important that your content expresses the services that you offer in more obscure ways that subtly paint a picture without the use of blatant wording. But not to worry! Expect a new era of key words and phrases that I will be putting together in a later post.

CHANGE YOUR DOMAIN SUFFICE FROM .COM TO .CH

Top level domain extensions such as .com, .net are the most common among professional model websites. These domain extensions are regulated by the United States and ICANN. If SESTA and FOSTA turn out to be disastrous for the exotic entertainment industry, changing your domain suffix to a country code top level domain such as .ch from Switzerland is a safe bet.

THE 2257 DISCLOSURE IS MORE IMPORTANT THAN EVER

Does your website have a legal disclosure? If not, now is the time to add one. If you already have one, check the language. It should be clear and strong. Make it beefy.

SHOULD YOU PASSWORD PROTECT YOUR BLOG?

Think about adding a members only section to your website where you can express a bit more freedom in how much skin you show and the maturity of your language. Unless your words are benign, it is probably a good idea to password protect your blog. In doing so, you will collect a database of subscribers to which you can advertise through a drip email marketing campaign (more on this topic in a future post).

ENCRYPT YOUR BUSINESS EMAIL ACCOUNT

If your email account is not encrypted, you should run, not walk to an email client that protects your privacy and anonymity. Consider using ProtonMail or SafeOffice. Remember not to select .com for your new email account, not even your backup email account.

SWITTER IS THE NEW TWITTER

In this social forum called SWITTER, speak your mind and flaunt your assets as much as you like. Mastodon is the software that Switter uses. Switter is a distributed and federated social network, with microblogging features similar to Twitter but administered as a decentralized federation of independently operated servers running free software. What does all that gibberish mean? No censorship! Founded in 2016, we wish to thank Eugen Rochko, the originating developer, for blessing us all with a forum that is all about free speech. Toot away, ladies! Oh, and don’t forget to post your SWITTER LISTING. Then, DELETE all of those saucy Tweets that you’ve posted over the years, just to be on the safe side.

SHADOWBANNED ON TWITTER?

Shadowbanning is the act of banning a user or their content from an online community (like Twitter) so that the user does not realize that they have been banned. In the case of Twitter, if you have been shadowbanned, you might be tweeting but your tweets are not seen. Just one more reason to join Switter (catch me there! @Meeshee).

RETHINK WHERE TO STORE YOUR DIGITAL INFORMATION

As in your contacts, photos, content and anything else that could be incriminating to your business. Discontinue using Google drive and iCloud. At any given time, they can delete your account and all its information or worse, disclose your personal details upon request of the U.S. government. Revert to the old fashioned method: backing up all of the information on your computer to an external hard drive plugged into your computer. You own it and no one has access to it except your cat or dog. Even though they claim privacy, online data storage (cloud storage) services can access your data at any time.

FINALLY, AVOID USING SERVICES THAT REQUIRE LOCATION INFORMATION AND ENSURE THAT YOUR WEBSITE IS HOSTED OFFSHORE

As talked about in our previous articles, ECD has moved our servers to offshore hosting in Amsterdam. Many more factors about what professional entertainers can do to arm their businesses moving forward will be discussed in upcoming articles. Brace yourself for exciting times, ladies and gents!