How to Increase Your Business in the Covid-19 Era

WHY YOU SHOULD CARE

Escorts took a devastating blow when FOSTA-SESTA turned the sex worker industry upside down. In a knee jerk reaction, mass amounts of websites shut down. Companions scrambled to replace the .com domain suffixes of their websites with the overseas .ch suffix, attempting to avoid U.S. law enforcement. They scrubbed their web content of industry-related buzz words and deleted scores of suggestive photos from their galleries. Many adult entertainers went out of business, including notable advertising forums that served as lifelines to their patrons. Survivors were left scratching their heads, wondering how to stay afloat amid a barren landscape of advertising options. They realized that organic marketing was their only option. Many kicked themselves for not having laid the groundwork for what was now their only salvation in business – organic marketing. Survival of the fittest prevailed as the adult industry was no longer viewed by newbie escorts as a turnkey solution to make a ‘quick buck’ (not that it ever was).

Now, Covid-19 seems to have camped on the heels of FOSTA-SESTA to deliver yet another cruel blow to the livelihoods of ladies and gentlemen across all adult genres. As Forbes Magazine suggested, sex workers are weathering the perfect storm of devastating threats that have all but bankrupted the industry.

Even with the security of regular clients, escorts have taken huge losses this year, forced to survive on financial reserves or take civilian jobs – if they could find employment. Devastation has hit hardest those who have neither sown the seeds of marketing nor stashed away funds to safeguard themselves during these barren times. Now, we are experiencing a resurgence of the Corona Virus which could continue until a vaccine is released. How does one protect their health while reassuring clients that it is okay to connect without risking contagion?

INSTILL TRUST IN YOUR WEBSITE VIEWERS

While companionship will never die, it relies upon escorts updating the methods in which new business is generated. Staying ahead of the times with progressive marketing tactics is the way the fittest will survive.

COVID-19 WEBSITE POPUP

When a viewer enters your website, they do so with the hope of connecting on some level. However, in this age of uncertainty, he or she may be entering a dark hole of risk. What can be done to re-assure your viewer that their health is safe with you? Consider adding a popup to your escort website design that ensures your virus-free health status. By the way, if you need a new website, go here.

DON'T UNDER ESTIMATE THE VALUE OF A HEALTH CERTIFICATE

New Covid-19 testing stations are popping up every day. CVS Pharmacy, health clinics and hospitals all offer virus testing and most are free. If you have tested negative for Covid-19, state this in your website popup. What’s more, your contact form might even require test results from your clients. This is a win-win solution and one that will be much appreciated by your new clients.

RAMP UP YOUR SUITOR GUIDELINES

One of the purposes of a contact form is identifying if your admirer meets your guidelines. The CDC (Center for Disease Control) states that folks with underlying medical conditions can be at higher risk of contracting Covid-19. Consider adding these fields to your contact form:

  • What is your age?
  • Do you have any health conditions?
  • Have you displayed any of the following symptoms in the last 14 days (fever, coughing, flu, sore throat)?
  • Have you been tested for Covid-19? If yes, what were the results, my darling?

Some ladies may shy away from including such questions on their contact forms. On the other hand, admirers may appreciate this socially responsible approach.

WRITE RESPONSIBLE CONTENT

Now, more than ever, clients want to feel confident about your stellar hygiene. What better way to instill this confidence than with content that addresses the current social climate? Naturally, social distancing does not apply on a date. So how can you ensure your new admirer that he/she is safe in your presence? Content will always be king (or queen, as it were). Need a content makeover? Go here.

ACCOUNTABLE ESCORT WEB CONTENT COUNTS

  • Feature that you offer hand sanitizers upon your date’s arrival.
  • Consider displaying clips of your private space (incall) that is disinfected on a regular basis.
  • Offer packaged, disposable toiletries for a client’s use in the bathroom.
  • State notification of your recent whereabouts (have you avoided crowed spaces such as churches, bars, large gatherings?).

While your content cannot and should not attempt to guarantee that you are Covid-19-free, offering these risk-conscious solutions can instill peace of mind resonating with trust and responsibility.

GET BLOGGING!

Though business might be down on your booking schedule, you can be sure that potential clients continue to peruse the internet for visual satisfaction. Blogging is your communication portal in a world that is increasingly cautious about their health and reluctant to jeopardize their well-being.

Escort blogging can do so many wonderful things for you and your business. For starters, regular blogging about smart topics will label you as an authority in the eyes of search engines and clients. There will always be looky-loos with no genuine intention of forming any sort of connection with you. But there are always those who look for signs of trust and safety before reaching out. This is the type of client targeted by blogging.

In the world of digital marketing, regular blogging can put your website ‘on the map’ of search results. When a viewer is searching for a provider with your characteristics, websites with relevant content rank higher. Even though that potential suitor may not have any intention of reading an escort blog, he/she may be led to your site simply because it displayed on page one of the search engine. If for no other reason, active blogging should be your go-to tool for digital marketing!

If you’re not a blogging person, or haven’t a clue what to write when you put pen to paper, go here to view our blogging packages.

BLOG ABOUT SOCIAL AWARENESS

In these perilous times, no one wants to contract a virus resulting from the whim of a date. Clients are much more careful these days about who they contact. You can be sure that the escort who blogs about social awareness will be far more appealing than the one who does not. Blogging demonstrates her interest in staying informed. It also implies a sense of responsibility which her potential clients will appreciate.

BLOG ABOUT DIET AND FITNESS

As a companion, When was the last time you had a CBC from your health care provider? That’s a ‘complete blood count’ and part of a physical examination. The stronger your health, the more likely you are to resist contracting the virus or a mild case if you are exposed. And if the results of your CBC are favorable, boast away!

Is your diet health conscious? Are you vegetarian or vegan? Do you maintain an organic diet? Are you physically fit with a normal BMI (body mass index)? Any of these lifestyle choices might be found encouraging by the potential suitor exercising precautions before making his way to your contact form.

OFFER ZOOM DATES

If a person’s safest intimacy partner is himself or herself, then Zoom is your answer. Put your powerful intimacy skills to work by offering a GFE Zoom Date on your consideration page. Make sure that you look amazing and that your background is appealing. Caution: be careful not to anger the Zoom gods as they are cracking down on sex parties. This is not what you want to offer.

SOCIAL MEDIA REMAINS YOUR PORTAL TO NEW CONNECTIONS

Armed with your newly updated website design, responsible content and informed blog, you have the armor necessary to showcase yourself all over social media. Every post should include a back link to your website, citing the subject about which you are posting. For example: you may link back to a blog article that you wrote with a post that mentions a new detox smoothie you discovered and its immune boosting properties. Or perhaps you participate in a virtual power yoga class and have blogged about it. Did you snap a selfie for the article? Include the selfie in your social media post (making sure that you look your best in yoga gear!) and link back to the article. You should certainly post about the new GFE Zoom Date that you’re offering with a linkback to your consideration page. Note: always hashtag your physical characteristics (i.e., #BlondeEscort #LasVegas).

Not every potential suitor is going to click on your blog link or even view your post for that matter. But remember that social media comes with powerful search engine optimization. Regular posting could rank you at the top of the Google page, even above your website! This is a very effective tool when potential admirers are surfing the web for escorts that match your physical description.

MAKE IT HAPPEN!

During these dubious times, it is imperative to find time in your daily schedule to market yourself. “I don’t have the time’ or “I don’t know how to market myself’ are not excuses. As an escort, marketing is a requirement! For those who are unsure how to go about manifesting any marketing tactics or simply need advice, we offer consulting packages as pathways to your success.

We welcome questions! Go here to send us a note and set up a time for a free 10-minute chat.

Want to send us more? Check out our CWP (content writing process). It’s a great tool to organize your thoughts about branding your persona!


Protection for Entertainers Against SESTA and FOSTA

IF YOU ARE A PROFESSIONAL MODEL THAT RELIES ON YOUR BUSINESS AS A SOLE SOURCE OF INCOME, ONE OF THE WORST THINGS THAT CAN HAPPEN IS IF YOUR WEBSITE SHUTS DOWN

The SESTA/FOSTA bills have jarred the United States exotic entertainment industry but Elegant Copywriting, Consulting and Design D.C. is taking action. As with all businesses in any economy, if we don’t stay on top of the curve the consequences could prove to be costly. But…don’t get scared; get prepared! Below is our plan of action, keeping in mind that this post will remain under revision as the entertainment industry reactions take shape.

EMG WEBSITE SERVERS HAVE MOVED TO OFFSHORE HOSTING IN AMSTERDAM

We have successfully moved our servers to offshore hosting either in the EU. Many factors must be considered with selecting an ISP. This decision is one that was under consideration for quite some time and one that we did not take lightly. The only caveat about offshore hosting is that privacy protection is not available the way we know it in the USA. For companions who haven’t done this already, establishing an LLC as a consultant is the best way to protect not only your identity and location but your business in general.

EMG NOW USES PROTON MAIL

We highly recommend signing up with ProtonMail, (free or paid), end-to-end encrypted email service based out of Switzerland (and protected by Swiss privacy laws); or Safe Office email (starting at $20 per month) to ensure that your emails are encrypted.

NO MORE .COM, .NET, .BIZ OR .ORG

Now this is a move that is going to take a tad bit of time. While we feel confident that all of these shifts are taking place early, we need to think about not only site migrations but also ‘parking’ the .com URLs at the new (to be determined) URLs for a period of time so as not to lose business (example: if your website is now www.Jane.com, we’ll purchase a new domain — www.Jane.ch and have www.Jane.com forwarded to www.Jane.ch for a period of time). Prior to the SESTA/FOSTA bills going in to effect at the beginning of 2019, clients will have a chance to establish their new .ch domains. We recommend that all companions do the same and will offer paid support to do so.

TIME TO MODIFY YOUR WEBSITE CONTENT

Even with offshore hosting, new domain suffixes and encrypted emails, we need to envision how website platforms such as WordPress may now assess your content, assuming they could change their terms and conditions. No more favored buzzwords or acronyms. This new standard implies a lot of creative writing and descriptive content – a new sort of branding. If you don’t want to risk your site ‘falling off the map’ overnight, it is best to armor yourself with content that will not be red flagged.

ESCORT BLOGGING AND SOCIAL MEDIA ARE THE MOST RELIABLE WAYS TO SHOWCASE YOUR BUSINESS

As many of our clients will attest, I have been preaching about the importance of intimate playmate blogging and social media for years. Organic marketing at its best, blogging and social media could ultimately become about the only two avenues left for advertising your business, outside of moving your exposure to non-U.S. entities. The Erotic Review has closed its doors to U.S. providers. Is Eros next? Or, what if they ban you? I know so many exotic entertainers who have been banned from these platforms and are left struggling with business from the impact.

YOUR SITE SHOULD BE BUILT ON THE WORDPRESS PLATFORM

By far, WordPress is the best, most versatile platform upon which to build your website. Understanding that we highly recommend every professional model modify her content in light of SESTA/FOSTA, hosting on WordPress should not be a problem. We advise every sensual playmate who has any kind of ‘buzzwords’ in her content to remove them, even if it means re-writing her content altogether.

EMG IS LOOKING OUT FOR YOU!

Here at EMG, we are not afraid to make changes and discover the silver lining in radical change. The world is constantly evolving and the welfare of our clients is very important to us. If you have questions or need a helping hand on how to safeguard your business in light of these uncertain times, EMAIL for a complimentary consultation about website design, copywriting or consulting. We are here to help!