How to Increase Your Business in the Covid-19 Era

WHY YOU SHOULD CARE

Escorts took a devastating blow when FOSTA-SESTA turned the sex worker industry upside down. In a knee jerk reaction, mass amounts of websites shut down. Companions scrambled to replace the .com domain suffixes of their websites with the overseas .ch suffix, attempting to avoid U.S. law enforcement. They scrubbed their web content of industry-related buzz words and deleted scores of suggestive photos from their galleries. Many adult entertainers went out of business, including notable advertising forums that served as lifelines to their patrons. Survivors were left scratching their heads, wondering how to stay afloat amid a barren landscape of advertising options. They realized that organic marketing was their only option. Many kicked themselves for not having laid the groundwork for what was now their only salvation in business – organic marketing. Survival of the fittest prevailed as the adult industry was no longer viewed by newbie escorts as a turnkey solution to make a ‘quick buck’ (not that it ever was).

Now, Covid-19 seems to have camped on the heels of FOSTA-SESTA to deliver yet another cruel blow to the livelihoods of ladies and gentlemen across all adult genres. As Forbes Magazine suggested, sex workers are weathering the perfect storm of devastating threats that have all but bankrupted the industry.

Even with the security of regular clients, escorts have taken huge losses this year, forced to survive on financial reserves or take civilian jobs – if they could find employment. Devastation has hit hardest those who have neither sown the seeds of marketing nor stashed away funds to safeguard themselves during these barren times. Now, we are experiencing a resurgence of the Corona Virus which could continue until a vaccine is released. How does one protect their health while reassuring clients that it is okay to connect without risking contagion?

INSTILL TRUST IN YOUR WEBSITE VIEWERS

While companionship will never die, it relies upon escorts updating the methods in which new business is generated. Staying ahead of the times with progressive marketing tactics is the way the fittest will survive.

COVID-19 WEBSITE POPUP

When a viewer enters your website, they do so with the hope of connecting on some level. However, in this age of uncertainty, he or she may be entering a dark hole of risk. What can be done to re-assure your viewer that their health is safe with you? Consider adding a popup to your escort website design that ensures your virus-free health status. By the way, if you need a new website, go here.

DON'T UNDER ESTIMATE THE VALUE OF A HEALTH CERTIFICATE

New Covid-19 testing stations are popping up every day. CVS Pharmacy, health clinics and hospitals all offer virus testing and most are free. If you have tested negative for Covid-19, state this in your website popup. What’s more, your contact form might even require test results from your clients. This is a win-win solution and one that will be much appreciated by your new clients.

RAMP UP YOUR SUITOR GUIDELINES

One of the purposes of a contact form is identifying if your admirer meets your guidelines. The CDC (Center for Disease Control) states that folks with underlying medical conditions can be at higher risk of contracting Covid-19. Consider adding these fields to your contact form:

  • What is your age?
  • Do you have any health conditions?
  • Have you displayed any of the following symptoms in the last 14 days (fever, coughing, flu, sore throat)?
  • Have you been tested for Covid-19? If yes, what were the results, my darling?

Some ladies may shy away from including such questions on their contact forms. On the other hand, admirers may appreciate this socially responsible approach.

WRITE RESPONSIBLE CONTENT

Now, more than ever, clients want to feel confident about your stellar hygiene. What better way to instill this confidence than with content that addresses the current social climate? Naturally, social distancing does not apply on a date. So how can you ensure your new admirer that he/she is safe in your presence? Content will always be king (or queen, as it were). Need a content makeover? Go here.

ACCOUNTABLE ESCORT WEB CONTENT COUNTS

  • Feature that you offer hand sanitizers upon your date’s arrival.
  • Consider displaying clips of your private space (incall) that is disinfected on a regular basis.
  • Offer packaged, disposable toiletries for a client’s use in the bathroom.
  • State notification of your recent whereabouts (have you avoided crowed spaces such as churches, bars, large gatherings?).

While your content cannot and should not attempt to guarantee that you are Covid-19-free, offering these risk-conscious solutions can instill peace of mind resonating with trust and responsibility.

GET BLOGGING!

Though business might be down on your booking schedule, you can be sure that potential clients continue to peruse the internet for visual satisfaction. Blogging is your communication portal in a world that is increasingly cautious about their health and reluctant to jeopardize their well-being.

Escort blogging can do so many wonderful things for you and your business. For starters, regular blogging about smart topics will label you as an authority in the eyes of search engines and clients. There will always be looky-loos with no genuine intention of forming any sort of connection with you. But there are always those who look for signs of trust and safety before reaching out. This is the type of client targeted by blogging.

In the world of digital marketing, regular blogging can put your website ‘on the map’ of search results. When a viewer is searching for a provider with your characteristics, websites with relevant content rank higher. Even though that potential suitor may not have any intention of reading an escort blog, he/she may be led to your site simply because it displayed on page one of the search engine. If for no other reason, active blogging should be your go-to tool for digital marketing!

If you’re not a blogging person, or haven’t a clue what to write when you put pen to paper, go here to view our blogging packages.

BLOG ABOUT SOCIAL AWARENESS

In these perilous times, no one wants to contract a virus resulting from the whim of a date. Clients are much more careful these days about who they contact. You can be sure that the escort who blogs about social awareness will be far more appealing than the one who does not. Blogging demonstrates her interest in staying informed. It also implies a sense of responsibility which her potential clients will appreciate.

BLOG ABOUT DIET AND FITNESS

As a companion, When was the last time you had a CBC from your health care provider? That’s a ‘complete blood count’ and part of a physical examination. The stronger your health, the more likely you are to resist contracting the virus or a mild case if you are exposed. And if the results of your CBC are favorable, boast away!

Is your diet health conscious? Are you vegetarian or vegan? Do you maintain an organic diet? Are you physically fit with a normal BMI (body mass index)? Any of these lifestyle choices might be found encouraging by the potential suitor exercising precautions before making his way to your contact form.

OFFER ZOOM DATES

If a person’s safest intimacy partner is himself or herself, then Zoom is your answer. Put your powerful intimacy skills to work by offering a GFE Zoom Date on your consideration page. Make sure that you look amazing and that your background is appealing. Caution: be careful not to anger the Zoom gods as they are cracking down on sex parties. This is not what you want to offer.

SOCIAL MEDIA REMAINS YOUR PORTAL TO NEW CONNECTIONS

Armed with your newly updated website design, responsible content and informed blog, you have the armor necessary to showcase yourself all over social media. Every post should include a back link to your website, citing the subject about which you are posting. For example: you may link back to a blog article that you wrote with a post that mentions a new detox smoothie you discovered and its immune boosting properties. Or perhaps you participate in a virtual power yoga class and have blogged about it. Did you snap a selfie for the article? Include the selfie in your social media post (making sure that you look your best in yoga gear!) and link back to the article. You should certainly post about the new GFE Zoom Date that you’re offering with a linkback to your consideration page. Note: always hashtag your physical characteristics (i.e., #BlondeEscort #LasVegas).

Not every potential suitor is going to click on your blog link or even view your post for that matter. But remember that social media comes with powerful search engine optimization. Regular posting could rank you at the top of the Google page, even above your website! This is a very effective tool when potential admirers are surfing the web for escorts that match your physical description.

MAKE IT HAPPEN!

During these dubious times, it is imperative to find time in your daily schedule to market yourself. “I don’t have the time’ or “I don’t know how to market myself’ are not excuses. As an escort, marketing is a requirement! For those who are unsure how to go about manifesting any marketing tactics or simply need advice, we offer consulting packages as pathways to your success.

We welcome questions! Go here to send us a note and set up a time for a free 10-minute chat.

Want to send us more? Check out our CWP (content writing process). It’s a great tool to organize your thoughts about branding your persona!


What the New Sex Trafficking Bills Mean to Exotic Entertainers

Controversial sex trafficking bill

The House of Representatives recently passed S. 1693, The SESTA bill, Stop Enabling Sex Traffickers Act of 2017. It’s a big deal and poses a threat to the livelihood of all professional models who reside and do business in the United States.

Is sex trafficking the same thing as paid, consensual companionship?

Hardly. So where is the crossover and how will these bills affect individual escorts?

 

It’s about platforms, not individuals

SESTA/FOSTA laws place legal responsibility for sex work interactions on platform holders (think Craig’s List, Reddit, The Erotic Review, Eros) rather than individual users. FOSTA subjects websites to criminal and civil liability when users unlawfully misuse online personal ads. For years these platforms have been immune to legal responsibility for what their users do either within the platforms or as a result of using the platforms. Rather than assume the legal risk, some platforms are shutting down functionality entirely.

These bills pose a chilling effect filled with uncertainty

Wikipedia defines sex trafficking with the purpose of sexual exploitation and sexual slavery. Sexual exploitation is based upon the interaction between a trafficker selling a victim to customers wherein the victim performs sexual services. Sex trafficking crimes include child sex tourism, domestic minor sex trafficking or commercial sexual exploitation of children, and prostitution.

Nothing in this definition of sex trafficking talks about consensual companionship. But is there an overlap between the two that will adversely impact the adult companionship industry? What will affect the professional entertainment industry is how adult-related forums choose to react to these laws. As in the case with Craig’s List, it became a question of ‘better safe than sorry’ as it could become for other forums. And that my friends, is where our concern comes into play.

The fate of Squarespace and Wix

Squarespace has relaxed their terms and conditions with regard to allowing adult-oriented websites. A few years ago, their TOS prohibited adult content but I never heard of them taking any action by taking down models' websites. However, Squarespace servers are located in the United States - not where any sensual entertainer website longs to be after the passing of SESTA. I submitted a query to the folks at Squarespace asking about their position in this matter. Never heard back.

Wix’s headquarters are located in Tel Aviv, Israel with servers worldwide. While their terms and conditions are not quite as relaxed as those of Square Space, there is some language that could allow for termination of any escort website, if they see fit. At least, that's my interpretation.

WordPress development is my favorite

This development platform allows mature content but within certain parameters that if violated could qualify a site to be shut down. If your site was recently shut down, it could be that the site violated these guidelines and probably could have been avoided. If your website or blog contain explicit content or imagery, be sure the site is marked as ‘mature’ and it will be excluded from public areas within the environment. Now more than ever, it’s best to stay away from images and language that could be construed as nasty, dirty or raunchy.

The United States has jurisdiction over your domain

Headquartered in Los Angeles, California, ICANN (The Internet Corporation for Assigned Names and Numbers) oversees namespaces and manages internet protocol - in a nutshell. The United States has jurisdiction over these domains: .com, .biz, .org, .net. As long as your website URL ends with any of the aforementioned, it could be at risk under the SESTA/FOSTA laws. There is a lot more on this topic but I’m going to keep it simple.

In light of SESTA/FOSTA we might start to see more reaction in the upcoming months

Who’s to say that at any given time forums, U.S. located internet service providers, website builders or development platforms won’t change their terms and conditions and ban escorts and companions from their use?

What Elegant Copywriting, Consulting and Design, DC is doing to protect client websites

In the world of adult entertainment, the landscape is ever-changing. We must all keep up with the times and stay ahead of the curve if we are to survive. Go to THIS ARTICLE to learn about our proactive changes in light of SESTA/FOSTA that will safeguard your entertainment business and keep you afloat!

Need to chat? EMAIL ME to schedule a consultation.