Protection for Entertainers Against SESTA and FOSTA

IF YOU ARE A PROFESSIONAL MODEL THAT RELIES ON YOUR BUSINESS AS A SOLE SOURCE OF INCOME, ONE OF THE WORST THINGS THAT CAN HAPPEN IS IF YOUR WEBSITE SHUTS DOWN

The SESTA/FOSTA bills have jarred the United States exotic entertainment industry but Elegant Copywriting, Consulting and Design D.C. is taking action. As with all businesses in any economy, if we don’t stay on top of the curve the consequences could prove to be costly. But…don’t get scared; get prepared! Below is our plan of action, keeping in mind that this post will remain under revision as the entertainment industry reactions take shape.

EMG WEBSITE SERVERS HAVE MOVED TO OFFSHORE HOSTING IN AMSTERDAM

We have successfully moved our servers to offshore hosting either in the EU. Many factors must be considered with selecting an ISP. This decision is one that was under consideration for quite some time and one that we did not take lightly. The only caveat about offshore hosting is that privacy protection is not available the way we know it in the USA. For companions who haven’t done this already, establishing an LLC as a consultant is the best way to protect not only your identity and location but your business in general.

EMG NOW USES PROTON MAIL

We highly recommend signing up with ProtonMail, (free or paid), end-to-end encrypted email service based out of Switzerland (and protected by Swiss privacy laws); or Safe Office email (starting at $20 per month) to ensure that your emails are encrypted.

NO MORE .COM, .NET, .BIZ OR .ORG

Now this is a move that is going to take a tad bit of time. While we feel confident that all of these shifts are taking place early, we need to think about not only site migrations but also ‘parking’ the .com URLs at the new (to be determined) URLs for a period of time so as not to lose business (example: if your website is now www.Jane.com, we’ll purchase a new domain — www.Jane.ch and have www.Jane.com forwarded to www.Jane.ch for a period of time). Prior to the SESTA/FOSTA bills going in to effect at the beginning of 2019, clients will have a chance to establish their new .ch domains. We recommend that all companions do the same and will offer paid support to do so.

TIME TO MODIFY YOUR WEBSITE CONTENT

Even with offshore hosting, new domain suffixes and encrypted emails, we need to envision how website platforms such as WordPress may now assess your content, assuming they could change their terms and conditions. No more favored buzzwords or acronyms. This new standard implies a lot of creative writing and descriptive content – a new sort of branding. If you don’t want to risk your site ‘falling off the map’ overnight, it is best to armor yourself with content that will not be red flagged.

ESCORT BLOGGING AND SOCIAL MEDIA ARE THE MOST RELIABLE WAYS TO SHOWCASE YOUR BUSINESS

As many of our clients will attest, I have been preaching about the importance of intimate playmate blogging and social media for years. Organic marketing at its best, blogging and social media could ultimately become about the only two avenues left for advertising your business, outside of moving your exposure to non-U.S. entities. The Erotic Review has closed its doors to U.S. providers. Is Eros next? Or, what if they ban you? I know so many exotic entertainers who have been banned from these platforms and are left struggling with business from the impact.

YOUR SITE SHOULD BE BUILT ON THE WORDPRESS PLATFORM

By far, WordPress is the best, most versatile platform upon which to build your website. Understanding that we highly recommend every professional model modify her content in light of SESTA/FOSTA, hosting on WordPress should not be a problem. We advise every sensual playmate who has any kind of ‘buzzwords’ in her content to remove them, even if it means re-writing her content altogether.

EMG IS LOOKING OUT FOR YOU!

Here at EMG, we are not afraid to make changes and discover the silver lining in radical change. The world is constantly evolving and the welfare of our clients is very important to us. If you have questions or need a helping hand on how to safeguard your business in light of these uncertain times, EMAIL for a complimentary consultation about website design, copywriting or consulting. We are here to help!


What the New Sex Trafficking Bills Mean to Exotic Entertainers

Controversial sex trafficking bill

The House of Representatives recently passed S. 1693, The SESTA bill, Stop Enabling Sex Traffickers Act of 2017. It’s a big deal and poses a threat to the livelihood of all professional models who reside and do business in the United States.

Is sex trafficking the same thing as paid, consensual companionship?

Hardly. So where is the crossover and how will these bills affect individual escorts?

 

It’s about platforms, not individuals

SESTA/FOSTA laws place legal responsibility for sex work interactions on platform holders (think Craig’s List, Reddit, The Erotic Review, Eros) rather than individual users. FOSTA subjects websites to criminal and civil liability when users unlawfully misuse online personal ads. For years these platforms have been immune to legal responsibility for what their users do either within the platforms or as a result of using the platforms. Rather than assume the legal risk, some platforms are shutting down functionality entirely.

These bills pose a chilling effect filled with uncertainty

Wikipedia defines sex trafficking with the purpose of sexual exploitation and sexual slavery. Sexual exploitation is based upon the interaction between a trafficker selling a victim to customers wherein the victim performs sexual services. Sex trafficking crimes include child sex tourism, domestic minor sex trafficking or commercial sexual exploitation of children, and prostitution.

Nothing in this definition of sex trafficking talks about consensual companionship. But is there an overlap between the two that will adversely impact the adult companionship industry? What will affect the professional entertainment industry is how adult-related forums choose to react to these laws. As in the case with Craig’s List, it became a question of ‘better safe than sorry’ as it could become for other forums. And that my friends, is where our concern comes into play.

The fate of Squarespace and Wix

Squarespace has relaxed their terms and conditions with regard to allowing adult-oriented websites. A few years ago, their TOS prohibited adult content but I never heard of them taking any action by taking down models' websites. However, Squarespace servers are located in the United States - not where any sensual entertainer website longs to be after the passing of SESTA. I submitted a query to the folks at Squarespace asking about their position in this matter. Never heard back.

Wix’s headquarters are located in Tel Aviv, Israel with servers worldwide. While their terms and conditions are not quite as relaxed as those of Square Space, there is some language that could allow for termination of any escort website, if they see fit. At least, that's my interpretation.

WordPress development is my favorite

This development platform allows mature content but within certain parameters that if violated could qualify a site to be shut down. If your site was recently shut down, it could be that the site violated these guidelines and probably could have been avoided. If your website or blog contain explicit content or imagery, be sure the site is marked as ‘mature’ and it will be excluded from public areas within the environment. Now more than ever, it’s best to stay away from images and language that could be construed as nasty, dirty or raunchy.

The United States has jurisdiction over your domain

Headquartered in Los Angeles, California, ICANN (The Internet Corporation for Assigned Names and Numbers) oversees namespaces and manages internet protocol - in a nutshell. The United States has jurisdiction over these domains: .com, .biz, .org, .net. As long as your website URL ends with any of the aforementioned, it could be at risk under the SESTA/FOSTA laws. There is a lot more on this topic but I’m going to keep it simple.

In light of SESTA/FOSTA we might start to see more reaction in the upcoming months

Who’s to say that at any given time forums, U.S. located internet service providers, website builders or development platforms won’t change their terms and conditions and ban escorts and companions from their use?

What Elegant Copywriting, Consulting and Design, DC is doing to protect client websites

In the world of adult entertainment, the landscape is ever-changing. We must all keep up with the times and stay ahead of the curve if we are to survive. Go to THIS ARTICLE to learn about our proactive changes in light of SESTA/FOSTA that will safeguard your entertainment business and keep you afloat!

Need to chat? EMAIL ME to schedule a consultation.