How to Increase Your Business in the Covid-19 Era

Why you should care

Professional models took a devastating blow when FOSTA-SESTA turned their industry upside down. In a knee jerk reaction, mass amounts of websites shut down. Models  scrambled to replace the .com domain suffixes of their websites with the overseas .ch suffix. They scrubbed their web content of industry-related buzz words and deleted scores of suggestive photos from their galleries. Many models went out of business, including notable advertising forums that served as lifelines to their patrons. Survivors were left scratching their heads, wondering how to stay afloat amid a barren landscape of advertising options. They realized that organic marketing was their only option. Many kicked themselves for not having laid the groundwork for what was now their only salvation in business – organic marketing. Survival of the fittest prevailed. Now, Covid-19 seems to have camped on the heels of FOSTA-SESTA to deliver yet another cruel blow to the livelihoods of ladies and gentlemen across all modeling avenues.

Even with the security of regular clients, models have taken huge losses this year, forced to survive on financial reserves or take civilian jobs – if they could find employment. Devastation has hit hardest those who have neither sown the seeds of marketing nor stashed away funds to safeguard themselves during these barren times. Now, we are experiencing a resurgence of the Corona Virus which could continue until a vaccine is released. How does one protect their health while reassuring clients that it is okay to connect without risking contagion?

Instill trust in your website viewers

While modeling will never die, it relies upon suppliers updating the methods in which new business is generated. Staying ahead of the times with progressive marketing tactics is the way the fittest will survive.

Covid-19 website popup

When a viewer enters your website, they do so with the desire of connecting on some level. However, in this age of uncertainty, he or she may be entering a dark hole of risk. What can be done to re-assure your viewer that their health is safe with you? Consider adding a popup to your website design that ensures your virus-free health status. By the way, if you need a new website, go here.

Don’t under estimate the value of a health certificate

New Covid-19 testing stations are popping up every day. CVS Pharmacy, health clinics and hospitals all offer virus testing and most are free. If you have tested negative for Covid-19, state this in your website popup. What’s more, your contact form might even require test results from your clients. This is a win-win solution and one that will be much appreciated by your new clients.

Ramp up your suitor guidelines

One of the purposes of a contact form is identifying if your potential client meets your guidelines. The CDC (Center for Disease Control) states that folks with underlying medical conditions can be at higher risk of contracting Covid-19. Consider adding these fields to your contact form:

  • What is your age?
  • Do you have any health conditions?
  • Have you displayed any of the following symptoms in the last 14 days (fever, coughing, flu, sore throat)?
  • Have you been tested for Covid-19? If yes, what were the results, my darling?

Some ladies may shy away from including such questions on their contact forms. On the other hand, clients may appreciate this socially responsible approach.

Write responsible content

Now, more than ever, clients want to feel confident about your stellar hygiene. What better way to instill this confidence than with content that addresses the current social climate? Naturally, social distancing does not apply on a date. So how can you ensure your client that he/she is safe in your presence? Content will always be king (or queen, as it were). Need a content makeover? Go here.

Accountable content counts

  • Feature that you offer hand sanitizers upon your date’s arrival.
  • Consider displaying clips of your private space (incall) that is disinfected on a regular basis.
  • Offer packaged, disposable toiletries for a client’s use in the bathroom.
  • State notification of your recent whereabouts (have you avoided crowed spaces such as churches, bars, large gatherings?).

While your content cannot and should not attempt to guarantee that you are Covid-19-free, offering these risk-conscious solutions can instill peace of mind resonating with trust and responsibility.

Get blogging!

Though business might be down on your booking schedule, you can be sure that potential clients continue to peruse the internet for visual satisfaction. Blogging is your communication portal in a world that is increasingly cautious about their health and reluctant to jeopardize their well-being.

Blogging can accomplish so many wonderful things for you and your business. For starters, regular blogging about smart topics will label you as an authority in the eyes of search engines and clients. There will always be looky-loos with no genuine intention of forming any sort of connection with you. But there are always those who look for signs of trust and safety before reaching out. This is the type of client targeted by blogging.

In the world of digital marketing, regular blogging can put your website ‘on the map’ of search results. When a viewer is searching for a provider with your characteristics, websites with relevant content rank higher. Even though that potential suitor may not have any intention of reading an escort blog, he/she may be led to your site simply because it displayed on page one of the search engine. If for no other reason, active blogging should be your go-to tool for digital marketing!

If you’re not a blogging person, or haven’t a clue what to write when you put pen to paper, go here to view our content packages.

Blog about social awareness

In these perilous times, no one wants to contract a virus resulting from the whim of a date. Clients are much more careful these days about who they contact. You can be sure that the model who blogs about social awareness will be far more appealing than the one who does not. Blogging demonstrates her interest in staying informed. It also implies a sense of responsibility which her potential clients will appreciate.

Blog about diet and fitness

As a companion, When was the last time you had a CBC from your health care provider? That’s a ‘complete blood count’ and part of a physical examination. The stronger your health, the more likely you are to resist contracting the virus or a mild case if you are exposed. And if the results of your CBC are favorable, boast away!

Is your diet health conscious? Are you vegetarian or vegan? Do you maintain an organic diet? Are you physically fit with a normal BMI (body mass index)? Any of these lifestyle choices might be found encouraging by the potential suitor exercising precautions before making his way to your contact form.

Offer Zoom dates

If a person’s safest partner is himself or herself, then Zoom is your answer. Put your powerful intimacy skills to work by offering a personable Zoom date. Make sure that you look amazing and that your background is appealing.

Social media remains your portal to new connections

Armed with your newly updated website design, responsible content and informed blog, you have the arsenal necessary to showcase yourself all over social media. Every post should include a back link to your website, citing the subject about which you are posting. For example: you may link back to a blog article that you wrote with a post that mentions a new detox smoothie you discovered and its immune boosting properties. Or perhaps you participate in a virtual power yoga class and have blogged about it. Did you snap a selfie for the article? Include the selfie in your social media post (making sure that you look your best in yoga gear!) and link back to the article. You should certainly post about the new Zoom date that you’re offering with a backlink to your website. Note: always hashtag your physical characteristics.

Not every potential client is going to click on your blog link or even view your post for that matter. But remember that social media comes with powerful search engine optimization. Regular posting could rank you at the top of the Google page, even above your website! This is a very effective tool when potential clients are surfing the web for models that match your physical description.

Make it happen!

During these dubious times, it is imperative to find time in your daily schedule to market yourself. “I don’t have the time’ or “I don’t know how to market myself’ are not excuses. As a professional model, marketing is essential! For those who are unsure how to go about manifesting any marketing tactics or simply need advice, we offer consulting packages as pathways to your success.

We welcome questions! Go here to send us a note and set up a time for a free 10-minute chat.

The New Era of Copywriting for Professional Entertainers

An outstanding copywriter understands that the human connection lies at the heart of her profession. High quality website consent articulates a sense of identity, desire, and approachability.

At EMG, we create a better content experience. We recognize the importance of opitmized content, as well. When a professional model requests her content to be optimized for search engines, the copy will strategically incorporate relevant keywords and key phrases. Even as new keywords and phrases replace old ones, her website will earn higher rankings in the search engines. As the unpredictable landscape of the modeling industry is always changing, content that is refreshed and rewritten periodically (every six months to a year) should be part of any business strategy.

EMG used various content mediums that are most beneficial to entertainers and modeling agencies

Behold the almighty introduction and biography pages. Undoubtedly, these are the most popular content pages sought after by independent models. Gifts and services pages are equally important and should be well written in a manner that is attractive and inviting. However, consider that just over the horizon, a new trend of including any direct reference to financial exchange will vanish. Many models expand their content to include Philosophy, About Us or About You pages. When a tour guide gains more clients as a result of her website content, she returns to her copywriter for additional services.

Advertising content is highly necessary

Another most commonly requested form of copywriting is ad copy. Model advertising content essentially compresses an entire persona into approximately 400-500 words. Given the average reader attention span of less than one minute, the first line of ad copy should contain a hook that impacts the reader in an intriguing way. The content should be concentrated with sentences that intrigue a potential client and cause that person to click on the model’s website link to learn more about her.

Blogging is a crucial form of organic marketing

As with every business, blogging is a powerful organic marketing tool for models who want to be found by clients. Consistent blogging opens a window of virtual voyeurism that gives readers a sneak preview into her world. Over time, models who blog regularly will build a following of dedicated readers. The client conversion rate is relative to how well a hostess writes, how much personality goes into her articles and how effectively she markets her blog. While incorporating SEO content is hugely beneficial, the need to stuff blog articles with excessive keywords and key phrases is not necessary. Original, intelligent and engaging blog articles that culminate over time build expertise. This is what the search engines love and can rank a model’s website to the first page making it discoverable by more clients. Commissioning a professional entertainment blogger is a fantastic way to increase a client base.

Newsletters and email correspondence can make or break incoming clients and regulars

Newsletters and email correspondence are best created with discretion and care. Tasteful correspondence is always the best approach.

Importance of Email Etiquette for Professional Models

When your email inbox is a lifeline to your business, effective communication is vital

The tonality in which we respond to or interact with clients can have significant influence on how the message is interpreted. Are we having a good day? Bad hair day? Regardless of how muted email communication may seem it is anything but hushed. The tone of your email voice sets the pace for how your intentions will be received.

Because most of my client communication is via email or WhatsApp, I need to make sure that my messages accurately reflect what I want to convey matched by a mood that will be received in a positive light. I understand that this method of communication is shared with my clients who in turn interact with their clients. A professional model expects her patrons to abide by a high standard of respect if she is going to consider spending time with them. She even goes to the extent of posting an etiquette page on her website complemented by clear instructions on her contact page how a client should conduct himself when reaching out to her. If his message does not convey a kind, personable and insightful note, chances are good that she will form a biased opinion. Why should her own personal standards for email etiquette be any different?

Does your email message resound with annoyance, detachment or complacency?

Ghostwriting is an intimate business relationship between client and writer. If I do not connect with a client then I cannot write her content. Isn’t there a similar parallel to a hostess determining if a gentleman is a safe and good fit for her company? Email messaging gets you started on the right foot!

Remain vigilant about positive email dialogue

Make your reader feel like the most special person on earth! In fact, make their day. Why not? Two of my longtime clients, with very different personalities, share the warmest, kindest email etiquette. They are an absolute joy to hear from and always make sure that their ‘email mood’ is positive and jovial (at times, I am able to detect if one of them is maybe having a bad day but their emails are still very gracious). One lady always uses emoticons to underscore her thoughts which I find to be a charming trait. Whenever an email pops in my inbox from either of these ladies, I feel quite happy to hear from them. Now, I am quite sure that if I have these positive experiences with these ladies’ emails then so do their clients. As it turns out, both are quite busy with regular clients whom they can count on more than two hands. Case in point.

Your email autoresponder offers a glimpse into your soul

First, let’s understand what an email auto responder suggests. It tells a client that you are not at your computer right now; busy, or sleeping. More importantly, it delivers a pronounced message about how much you care. Yes, that’s right. We all want to feel cared about.

Q: For starters, what is written in the subject line? Is it rambling on so that the reader cannot determine the nature of the subject at a glance?

A: Think of those tiny screens on mobile devices, tablets and laptops. Your subject line should be short, sweet and to the point. Be sure to test it on your cellular to ensure that this tiny user experience packs a powerful impression.

Q: How personable is the message in the body of the email? Are you speaking to one person or to an audience?

A: The modeling industry has become so competitive that the bar is constantly rising. Every one of my clients wants to obtain a more refined clientele. When addressing your reader, make him feel like he is the only one in the world to whom you are speaking. Make him feel special! Addressing your clients is not delivering that exceptional experience.

Q: Is the content loaded up with a wall of verbal diarrhea?

A: Your website serves as the portal for all details about you. Who wants to read a speech in an auto responder? Keep information at a minimum, emphasizing important details such as tour dates, links to your contact/screening page and definitely a link to your blog.

Q: How does your signature appear?

A: Close the message with an attractive signature that leaves your reader anticipating your reply. Of equal importance is your mantra. Do you have one? You should.

Q: Did you run a spell check? Typos and grammatical errors are dreadful.

A: Nails down a chalkboard is what think of every time I receive from one of my clients an email with typos or grammatical errors. All of my clients are very upscale and invest a lot of time and money into their websites, content, pictures and marketing. To receive an auto responder with errors only tarnishes a persona.

Q: Do you remember to turn off your auto responder when you don’t need it?

A: I don’t know about you but I receive hundreds of emails per day. Chances are excellent that if your clients are executives, they’re also receiving a lot of emails. On occasion, I will converse with a lady who has forgotten to turn off her auto responder. So then I get double emails half of which I can delete. This is rather bothersome, don’t you think?

Email etiquette is that priceless gem of marketing that can make you shine!

Shower your readers with enthusiasm, wit and reverence. Make them feel good! So that when your email pops into their inbox, they are excited to open it and read what you have to say rather than wondering what is the mood of the moment. Craft your email with passion, knowing that you just might make someone’s day with your thoughtful, well constructed message.

For more information about professional copywriting, custom website design and consulting be in touch.

Is Your Content Lying to You?

What your content says about who you are and what you represent as a companion should be straightforward and easy to read no matter your personal style

This might sound difficult to believe but I find a range of content errors on almost every exotic entertainer website that I review (and I am constantly exploring). Some of the biggies include typos, grammatical errors and – the most common one of all – misrepresentations of personas. When you spend so much time cultivating your persona (assuming you have one), these heavy duty mistakes can equal costly consequences about which you might not even be aware. Sure, writing your own content and even developing a persona are no easy tasks especially when you’re on the inside looking out. How do clients see you? What do they think of you? Are they getting the impression that you want them to receive? You work hard in your profession. Your website and content should work hard for you.

The majority of my clients feel that their content does not accurately represent the lady whom they wish to portray

And they do not know how to put the pieces of this very important puzzle together. In short, their sensual web content misses and is misaligned with their personality because they don’t know how to write a mirror image of their personas. Often, many ladies do not even possess a clearly defined persona and have difficulty separating the real person from the companion. They wonder why they are not in control of their business and consequently grow frustrated with their lackluster client base.

This is when consulting comes into the picture

Thus, begins a fun and introspective journey down a path of enlightenment that intermingles personal with business. Isn’t intimacy the very nature of your profession? Whether we address entertainment branding or marketing (usually a blend of both), the novice or seasoned courtesan always delights in the growth of her business almost immediately. Once we achieve a much-needed balance, we are ready to pursue the task of content writing.

Companions who understand the importance of well-written content hire a seasoned adult copywriter when they are serious about upgrading their clientele

What is the definition of upgrading your clientele? To most ladies, it means attracting respectful, well-heeled gentlemen who can afford the luxury of extended dates or monthly arrangements. True. But such a profile is only scratching the surface of how detailed this vision should become. To that end, most ladies are shy about analyzing and delineating a precision client profile. They do not realize that the very client type for which they long is the one that searches for the upscale model who authentically represents herself in a class all her own. This client type is the crème de la crème, the upper echelon of suitors that exist in a small percentage of gentlemen who seek the company of courtesans. More on this topic in another article. Once my client and I polish her brand , complete the consultation process, new web content and so often a new website design, she follows our designated strategy to a T. As a result, she enjoys the fruits of her efforts – a refined clientele, higher quality engagements and increased income.


As a professional model, do you get the feeling that you are losing money?

  • If your inbox is empty, something is wrong
  • If you attract mostly one-hour dates, something is imbalanced
  • If you receive one-liner emails, something is skewed
  • If your clients are not your type and you have to ‘fake it’, something is amiss
  • Victim of SESTA? We can help!


The career lifespan of an intimate hostess is limited

While all of these details may sound overwhelming, if not addressed thoroughly can equal loss of income and in a saturated market, failure and even bankruptcy. Ouch! I’m quite sure that no one wants to waste their valuable time or worse, go broke. Many companions are single mothers or are moonlighting to support side businesses. Many of my long term clients will attest to my words when I say that the business of entertainment is like any other in the entrepreneurial world. As an independent business owner, fortify your craft with excellent content, a dynamic website and outstanding photos. That is, if you want to do it right, enjoy quality of life and make lots of money.